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Experiential Marketing at SXSW | Uptown Drive Interactive

  • gregwilliams010
  • Apr 10, 2017
  • 2 min read

Updated: Dec 23, 2024

Uptown Drive Interactive made a permanent mark on SXSW this year with our experiential marketing! In this case we were helping to kick off one of music industries largest and most influential events. Our private corporate launch party for Catchon at Cedar Street Courtyard was in fact a big success. Austin was flooded with diverse creatives who markedly traveled near and far to be apart of SXSW’s festival. Together everyone was in celebration of the connection of film, interactive as well as music industries. This makes it one of the most inventive communities in the world. Now with another year of SXSW behind us and wedding season in clear view we are gearing up. Not only is an Interactive show great for conferences or corporate events but also a wedding reception. Watch the excitement on the faces of your guests as the Bride & Groom join Austin’s top party band on stage. This is sure to generate some wedding videos that will last a lifetime!


The energy will be in constant flow with an experienced emcee in tow. They will have the ability to seamlessly jump in with our choreographed dance band show. Top-notch musicians makeup our interactive band lineup. Our over-the-top production makes it an unrivaled experience completely catered to you and your event. We are positive that we can appease all tastes in genres with our updated song catalog of 200+ songs. Music ranging from todays Top 40, Motown, Soul, R&B, Classic Rock and your favorite arena anthems. Multiple HD screens line the stage with scaleable scrolling lyrics for your convenience and our experiential marketing.


Booking in the likes of Austin, San Antonio, Dallas, Houston & beyond. Uptown Drive Interactive allows your corporate event or wedding day to be something that no one could ever forget!



experiential marketing activation at SXSW in Austin and available for all festivals and corporate events.


1 Comment


Nicka Marzzz
Nicka Marzzz
Feb 25

Experiential marketing at SXSW sounds like an absolute blast! Creating those immersive, hands-on moments where brands truly connect with people is what makes events unforgettable. It's one thing to talk about your brand, but another entirely to let people feel it through live music, interactive elements, and shared energy. That kind of impact doesn't happen by accident—it takes careful planning and the right partners behind the scenes. For agencies looking to deliver that same level of wow for their clients without stretching internal resources thin, finding a reliable partner for specialized services is key. That's where something like private label seo comes into play—it lets you expand your capabilities seamlessly, so you can focus on crafting those big experiential moments…

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