CMA Fest '15 Recap
Nothing grabs a festival crowd's attention like live music... after all, that's exactly what #CMAfest fans come to Nashville to celebrate! Our interactive activation gives guests the opportunity to sing with a band on a real rockstar stage. We invited festival-goers to choose from 200+ songs, sign up to sing and opt into our new highlight video takeaway. This new tech setup from Ohsome Interactive captures video highlights of the performance and automatically integrates custom-branded bumpers and event hashtags before sending to the participant's device. They receive it by the time they've left the stage. Our guests are motivated to engage their social networks with these takeaway video and we encourage even more sharing through various voting-style contests throughout the day. This live band karaoke experience is a favorite for CMA Fest, SXSW Interactive, Formula 1 FanFest and we're currently working towards more great brand partnerships in the Fall.
Fun props, friendly hosts, outstanding musicianship and the right amount of showmanship really set us apart. Check out all the great videos and pictures by following hashtags #UverseCMAfest and #UptownDrive